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Here’s Why Every Business Needs Social Media Marketing

The 21st century marketing landscape has undergone changes now that social media is here with us. It is rather obvious that social media is creating new marketing in-roads that weren’t existent previously. Social media is the ticket to sharing information worldwide in a couple of seconds. A considerable number of people would never consider social media as a powerful tool for business in light of the fact they mostly use it at a personal level. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Read on to learn more why social media is a big deal in the business world.

Increasing brand awareness is part of the many benefits that comes with social media. There is need to capitalize on all opportunities that maximize visibility. Social media is the perfect way to create new channels to give your brand a voice and content. This is essential in light of the fact that it is able to reach your clientele and at the same time make your current clients more familiar with your brand. A good example is a Facebook user that gets to learn a tad more about your product as they are browsing through the news-feed. On the flip side, a client that turns a blind eye to your product could have a change of heart after reading about it on numerous networks.

There is also an improvement in brand loyalty for companies that incline towards social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This study is a classic example of how social media is efficient in promoting client loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.

Social media is an ideal way to make consumers receptive to your messages. Honestly, social media tools like Facebook and twitter will be seen more of social networking platforms and not marketing avenues. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This in the long run translates to remarkable web traffic not to mention that most of your friends and followers could as well share your posts so as to reach more people out there.

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